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Di Henry, OAM

Creative & Energetic

Di Henry is an internationally awarded Producer and Director of Events, Exhibitions, Operations, Media Campaigns and Marketing.

Di has acquired over 25 years of experience in creating and delivering a diverse range of culturally and sporting significant events. She is recognised internationally as an innovative, dynamic and results driven professional. Her advice is consistently sought by large organising committees and companies around the world.

In 2001 with the Queens Honours at Buckingham Palace, Her Majesty Queen Elizabeth II awarded Di Henry the Medal of the Order of Australia (OAM) for services to the Event Industry. In the same year, Juan Samaranch, President of the International Olympic Committee, presented Di with The Olympic Order for producing the Best Olympic Torch Relay ever staged (Sydney 2000 Olympic Torch Relay). Last year at the inaugural Australian Event Awards Di received the award for the Best Export Event for the Beijing 2008 Olympic Torch Relay. Di Henry is Australia’s most awarded Event Producer.

Di began her career as an Art Director in film and television in the eighties before establishing herself in the Arts, Event and Sports management fields. Di has also worked in over 92 countries; extensively in Australia, the United Kingdom, Europe, the Middle East, Asia and Canada specialising in major large-scale public events and operations; including 14 Olympic Torch and Commonwealth Games Baton Relays, Games Ceremonies and Cultural Events, World Cups events and operations. Over the last 16 years Di has been responsible for over 1,000 large scale outdoor public celebrations across 80 countries.

Di has been described by her senior executives as a unique, multi-skilled, visionary, achieved by the fact that she is not only a strategic thinker with commercial acumen but an operational master. Di recognises the value in establishing complimentary management teams that can transform vision into reality. The cornerstone of Di’s success in these industries has been her belief that the ability to excel depends on integrity, research, imagination, skill, diversity and teamwork.

Louis Rosa
General Manager - Commercial

Idealistic & Supportive

Louis is the financial, commercial and administrative whiz of the company. He is both creative and operational, providing a solution for both in-office and in-field requirements.

From organising the design and manufacturing of torches and uniforms, to training teams and providing on-ground support to all staff, Louis is the back bone of the Maxxam team.

Louis is a qualified accountant and has held senior finance positions for the Sydney 2000 Olympic Games and the Manchester 2002 Commonwealth Games.

Adam Best
Production Manager

Thorough & Dedicated

When it comes to finding solutions to an operational problem, there is no one better than Adam.

Adam is a highly skilled professional with extensive experience in managing large scale events, conferences and project teams within government and private sectors.

Adam has exceptional organisational skills, a sharp eye for detail and a proven track record of accomplishment in planning, prioritising and implementing processes and procedures, quickly and efficiently to meet the desired goals, targets and objectives of clients.

Annemaree Lavella
Event Manager

Organised & Networks

With almost 20 years experience with Games Organisations and Government Ministers Offices, Annemaree is perfectly suited to managing everything and everybody, from VIP Programs to large staff movements internationally.

When it comes to knowing who is who, where they are and what they are doing, it is Annemaree who keeps us all informed of important client information.

Annemaree has gained a Graduate Certificate in Management and a Diploma in Public Relations, Publicity & Promotion.

Jason Dwyer
Event Producer

Creator & Amusing

Jason is a logistics expert and a strong team leader with an eye for detail who brings calm to stressful situations.

Jason joined the Maxxam team following the hugely successful Doha 2006 Asian Games Torch Relay where he managed all aspects of the advance operations for the Torch Relay which travelled for over 55 days through 15 Asian nations. Recently Jason has been an integral part of the delivery of the Queen's Baton Relay 2010 Delhi for the XIX Commonwealth Games 2010 Delhi and the Youth Baton Relay for the Commonwealth Youth Games 2008 Pune.

Jason previously produced television advertisements and short documentaries worldwide for over 15 years and was involved with the successful Sochi 2014 Winter Olympic Bid producing their bid promotional videos on location in Russia.

Nicole Browne
Communications, PR & Media Relations

Efficient & Charismatic

Maxxam is proud to work with Nicole who is the Director of her own company, Media Op(p)s; check out www.mediaopps.com.au.

Nicole has a wealth of experience in marketing communications, specialising in event and sports marketing, sponsorship leverage, mass consumer and community communication, media relations, media partnerships, publicity and promotions.

Nicole has worked on major projects internationally as well as many high profile projects within Australia including the ‘Sydney Hobart Yacht Race’ and the ‘Australian of the Year awards’.

Nicole’s global media networks are extensive and her work with various Games Organising Committees and other major corporations has given her all the tools to deliver the desired message to the right audience for any event.

our mission

To create and produce complex events that bring a clients vision to reality by capturing the imagination and emotion and leaving a lasting impression on all those involved.